New Psona chief executive Simon Marshall has drafted in former Elvis, Craik Jones and BBH executive Fiona Scott as managing director of the Communisis-owned agency.
Scott, who has been working as a consultant at Kitcatt Nohr since leaving Elvis in September 2013, has been briefed to raise awareness of the Psona brand and promote its integrated proposition.
She started her career at BDP in 1991, then spent seven years at BBH’s direct agency Limbo, before joining Craik Jones in 1998, taking over the management of the agency as the founders quit.
Scott left in December 2007, and was among a number of high-level exits over a two-month period, including managing director Jackie Stevenson, co-founder David Watson and creative chief Mark Buckingham. The agency was subsequently folded into Proximity London.
She then spent five years out of the industry, before returning to Elvis as managing director, but left after six months.
Scott will work closely with Psona’s existing management team of Marshall, executive creative director Jamie Bell, who joined in June last year from VCCP Me, head of planning Ellie Gauci, and Psona managing partner Andy Snuggs to launch the agency’s new ‘Making brands matter’ proposition.
Marshall was appointed at the end of 2015 with a remit that includes overall responsibility for Psona, working across the business, and the wider Communisis agency group.
Marshall said: “Fiona is an industry-renowned expert in customer engagement and knows how to bring brands and customers together. That makes her an invaluable addition to what we at Psona are looking to achieve.
“Communisis has invested in a group of leading marketing services companies that offer clients unparalleled breadth and depth. With expertise such as data, social, direct, digital, content, insight and marketing technology, Psona provides clients with the deep sector knowledge that they need combined with an integrated mindset to make their brands matter.”
Scott added: “Clients today face problems they did not realise that they had yesterday. They need agencies that can think more broadly about their business and come up with solutions that work for them wherever their consumers engage with them.
“Psona has the people with the depth and breadth of skills to provide this for them. This is a fantastic opportunity to build a new agency that both understands and can capitalise on the challenges facing brands today.”
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