Communisis has confirmed its acquisition of Geronimo – as first reported by DecisionMarketing in October – but has already scrapped the name, along with The Communications Agency, to rebrand as the Psona Group.
The Psona Group was first registered in June at Companies House, the same month Communisis bought TCA – set up by Robert Prevezer in the late Eighties – for £7.25m.
And with the ink still drying on the Geronimo deal, three agencies, including digital business Public Creative, have been merged and moved into a new office in Little Portland Street, London.
Communisis managing director Malcolm Cotton (pictured, left) will become the chief executive of the group, although TCA chiefs appear to have taken most of the other top roles.
TCA chief executive Adam Leigh (pictured, right) remains CEO, executive creative director Jon Canning will be ECD and client services director Jenny Philips will be CSD; Geronimo managing director Andy Snuggs (middle) has been appointed MD.
In addition, FullSix London planning director Ellie Gauci has joined the new group and will head up a centralised planning team.
A Psona spokeswoman claimed that TCA founder and chairman Robert Prevezer remains with the business, although what his role will be is unclear.
Of the other Communisis acquisitions, film production agency Jacaranda – acquired in April – will be rebranded Psona Films, and social media shop Yomegobought in May 2012, will become Psona Glasgow.
Communisis started diversifying away from its print roots back in December 2008, when the company paid £12.6m for Absolute Intuistic. The business is now known as Communisis Data Intelligence and was, until recently, headed up by Jon Cano-Lopez. He quit in the summer to join the REaD Group as chief executive.
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