Communisis eyes up Geronimo

Communisis eyes up GeronimoCommunisis is understood to be lining up its fourth acquisition of the year by eyeing up independent shop Geronimo – owned by Andy Snuggs – just months after buying The Communications Agency for £7.25m.
The agency was founded by Julian Dodds, the former director of sales promotion agency IMP (now Arc London), in the late Nineties as Geronimo Marketing & Communications.
Snuggs (pictured) joined the business in 2001 from Proximity London, where he had been marketing and board director. It is understood he secured majority ownership of the business from Dodds a few years ago.
It is not known how advanced any potential deal is; no-one at the agency – whose clients include Vodafone, Dulux, Unilever and Age UK – was available for comment.
Much like its rival St Ives, Communisis has been busy diversifying its business to offset the decline in print revenues. Earlier this year it slashed 75 jobs from its Leeds operation in response to a decline in direct mail work.
In April, Communisis secured a double acquisition – video company Jacaranda and digital agency Public Creative – which will both be rebranded and merged into its creative communications division.
At the latest results announcement – in which group sales increased by 28% to £116.3m – chief executive Andy Blundell told Print Week: “We are still interested in acquisitions on a highly selective basis, if the right business comes along.”

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