Hyundai is understood to have appointed the GIG at DST to handle its CRM, direct and digital marketing account, after a final shoot-out with WDMP.
The review kicked off in July and was believed to have been sparked by previous incumbent FCB Inferno landing the BMW account. Motor brands are notoriously picky about conflicting business, even if the two car marques do not compete in the same market sector.
It is understood that Tangent Snowball and Gyro were involved at an earlier stage of the process. However, no-one at Hyundai or the GIG at DST was available for comment on the account.
The win would represent a major coup for the business – formerly called Lateral Group – which launched its creative offering, headed by executive creative director Mike Cavers, in 2012 to supplement the data operation. It has also hired former COI chief Marc Michaels.
This creative expansion has seen the agency scoop a place on the Government’s £360m direct marketing agency roster as well as pick up CRM business from South West Trains, Arriva and Kwik-Fit.
Hyundai is the world’s fifth-biggest car maker combined with Kia Motors. Earler this week the company said it was developing its first dedicated gas-electric car that would go up against Toyota’s best-selling Prius.
Hyundai has championed fuel-cell powered vehicles for some time and this year began to sell what it says are the industry’s first fuel-cell models available to consumers. It also plans to start selling its first battery-powered electric vehicle in 2016.
Hyundai gears up for account review
VCCP me scoops Kia Motors account
Lateral Group wins SW Trains brief
Lateral Group nets Kwik-Fit eCRM
Arriva hands CRM task to Lateral
Cavers makes first Lateral hires
Cavers takes top Lateral Group job
Lateral Group hires Marc Michaels
Nick Dixon to stand down at DST
Govt finalises £360m DM roster