DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data firm in February after 25 years with the business.
Frenchman Guillaume Bacuvier has worked at Google since 2006, joining as EMEA industry marketing manager for technology and telecom from Orange, where he was product marketing manager.
Over the past decade, Bacuvier has held a number of roles at Google, including director of mobile sales and operations and regional director of new products and solutions.
Hay joined DunnHumby from CACI in 1991 as an account director. Over the years, he has moved up the ranks and also led the US division, but returned to London in 2009 to spearhead the UK & Ireland operation.
He became CEO in 2011 but is now looking to “pursue new challenges”.
Tesco chief executive Dave Lewis said: ‘I’m delighted to announce the appointment of Guillaume Bacuvier as DunnHumby CEO. He brings significant international transformation experience and a deep understanding of data-led advertising solutions and of analytics and customer insights.”
DunnHumby boss Hay exits 16 months after sale fiasco
Tesco brand advocacy scheme ‘the Orchard’ gets chop
Tesco rocked by ‘indefensible’ instore marketing gaffe
Clubcard spend cut as millions lose brand vouchers
Tesco to restrict Clubcard Boost to partner firms
‘Farcial’ DunnHumby sale finally off
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!