DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data firm in February after 25 years with the business.
Frenchman Guillaume Bacuvier has worked at Google since 2006, joining as EMEA industry marketing manager for technology and telecom from Orange, where he was product marketing manager.
Over the past decade, Bacuvier has held a number of roles at Google, including director of mobile sales and operations and regional director of new products and solutions.
Hay joined DunnHumby from CACI in 1991 as an account director. Over the years, he has moved up the ranks and also led the US division, but returned to London in 2009 to spearhead the UK & Ireland operation.
He became CEO in 2011 but is now looking to “pursue new challenges”.
Tesco chief executive Dave Lewis said: ‘I’m delighted to announce the appointment of Guillaume Bacuvier as DunnHumby CEO. He brings significant international transformation experience and a deep understanding of data-led advertising solutions and of analytics and customer insights.”
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