Daily Mail insight boss Ian Thomas quits for Samsung
Daily Mail data insight chief Ian Thomas has quit the newspaper group after just a year to take up a…
data strategy
Gambling industry blitz urges restraint from agencies
Gambling watchdog The Senet Group is attempting to combat the storm over the industry’s alleged pursuit of vulnerable consumers by…
Publicis unites data and tech for ‘individual targeting’
Publicis Group has created a new division that combines its data and technology offerings which, it claims, will enable clients…
Response One chief Stuart Huke leaves after 13 years
Response One marketing director Stuart Huke is leaving the St Ives-owned data insight business after 13 years to “explore other…
IPG Mediabrands brings in Acxiom to bolster insight
Interpublic-owned IPG Mediabrands has signed a global deal with Acxiom to further strengthen its data and analytics capabilities, in a…
Get set for DM 4.0: the age of data directed marketing
Relying on past behaviour to inform the future is not good enough anymore. Predicting the needs of the consumer, connecting…
BHS defies us all but the hard work has only just begun
It has been almost a year since BHS, the collapsed high street retailer, made an unexpected comeback in the entirely…
Digital budget going down drain over basic data failings
Fresh evidence has emerged that brands are still as clueless as ever about their digital marketing effectiveness with a new…
Rapp hires MRM Meteorite chief for data science role
Rapp UK has appointed MRM Meteorite head of data planning Andy Rowe to develop and lead the agency’s data science…
Bookies flayed over affiliate ‘clear your debts’ ad blitz
Pressure is growing on the gambling industry to clean up its act after the ad watchdog upheld complaints against Ladbrokes,…