Bosses urge chief data officers to ‘show us the money’
It is no longer enough for chief data officers to just manage and protecting their employers’ data, they are increasingly…
data strategy
DVLA data governance car crash fuels mailing cock-up
The DVLA’s data governance has been called into question after it has been forced to apologise to a Sussex woman…
DM Trust chief: ‘Industry has to attract the best talent’
The DM industry must redouble its efforts to ensure it attracts and retains only the best talent so it can…
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
William Hill hands Celerity customer engagement task
Bookmaker William Hill is overhauling its marketing activity by appointing Celerity to boost customer engagement and deliver better results by…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…
Kids’ online privacy study among winners of ICO grants
A new study into children’s online privacy, a tool to help consumers protect and enforce their data protection rights and…
Dunn: We need girls to follow strong women – not boys
Data industry pioneer Edwina Dunn is stepping up her crusade to get more girls to consider a career in data…
Denham’s crusade to boost data transparency in tatters
Information Commissioner Elizabeth Denham’s personal crusade to persuade companies to improve data transparency appears to have hit a brick wall after the…
M&S chief hails data strategy as Sparks leads revival
Marks & Spencer has reaffirmed its commitment to data-driven marketing by insisting it wants data analysis “to become the glue…