Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
data strategy
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…
Bosses urge chief data officers to ‘show us the money’
It is no longer enough for chief data officers to just manage and protecting their employers’ data, they are increasingly…
DVLA data governance car crash fuels mailing cock-up
The DVLA’s data governance has been called into question after it has been forced to apologise to a Sussex woman…
DM Trust chief: ‘Industry has to attract the best talent’
The DM industry must redouble its efforts to ensure it attracts and retains only the best talent so it can…
Rise of engagement to spark bonanza for data and tech
Data and technology will be the big winners in 2018, according to a new global study by Group M, which…
William Hill hands Celerity customer engagement task
Bookmaker William Hill is overhauling its marketing activity by appointing Celerity to boost customer engagement and deliver better results by…
Maserati hires Accenture to put data in the driving seat
WPP chief Sir Martin Sorrell may have dismissed reports that management consultancies are making in-roads into the marketing industry but…