EasyJet overhaul sparks hunt for first chief data officer

easyjetEasyJet is aiming to bolster its use of data by bringing in a new chief data officer to lead its efforts in a move which has seen the airline’s top marketing role being axed.
Chief commercial officer Peter Duffy, who joined the budget airline in late 2016, has left the business as part of the airline’s management restructure. EasyJet’s communications director Paul Moore has also resigned to join ITV as communications director.
The strategy is part of new chief executive Johan Lundgren’s plans to “give greater focus and weight to the airline’s use of this data to improve the customer proposition, drive revenue, reduce cost and improve operational reliability”.
Lundgren took over from Carolyn McCall, who left last summer to join ITV. He said: “I would like to thank Peter and Paul for everything that they have done and achieved at easyJet in the last seven years.
“Both were key members of the management team that transformed easyJet’s performance and both led the repositioning of easyJet’s customer proposition and the reinvigoration of easyJet’s brand. Everyone at easyJet wishes them well in the future.”
The airline runs two loyalty programmes, EasyJet Plus, which costs members £170 a year, and Flight Club, which is an invitation-only scheme for its most frequent flyers.
The airline recently hailed its use of artificial intelligence across the business, from managing its flights schedule to boosting Flight Club as well as analysing the millions of searches on its website.
EasyJet, which carries more than 70 million passengers a year, says that AI enables it to use data to make predications rather than rely on guesswork.

Related stories
Digital and CRM soar but external shocks hit EasyJet
EasyJet embraces AI as data strategy takes flight
Havas Helia on alert as EasyJet launches CRM review
EasyJet plots loyalty scheme take-off

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field