Havas Helia on alert as EasyJet launches CRM review

easyjetBudget airline EasyJet has launched a review of its pan-European CRM account, held by Havas Helia for the past seven years, just days after issuing a profit warning amid fears Brexit will hit passenger numbers.
The company confirmed that Havas Helia will be included in the review which is being led by EasyJet head of CRM Lis Blair, who has been in the role over four years.
In a statement, EasyJet said: “EasyJet can confirm it is reviewing its CRM agency. Havas Helia has supported us for the past seven years and will be included in the process which we expect to be concluded by the end of the summer.”
The move comes at a crucial time for the airline. Since the EU referendum, both EasyJet and British Airways owner IAG have issued profit warnings, as the pound has plunged against the euro on financial markets.
Earlier this week, EasyJet said the surprise vote would create uncertainty in the economy and among consumers, affecting its second-half performance that ends in September.
But it has become the first carrier to activate a contingency plan, by applying for a European Union licence to keep flying throughout the bloc even after Brexit.
The carrier said it had begun a formal procedure to obtain an air operator certificate to keep the status quo after doubts were cast over airline routes.
“EasyJet is lobbying the UK government and the EU to ensure the continuation of a fully liberal and deregulated aviation market within the UK and Europe,” it said in a statement. “This would mean that EasyJet and all European airlines can continue to operate as they do today.”

Related stories
Havas Helia lands CRM brief for Heathrow Airport
Helia lures back Singapore chief to spearhead Dove
Havas Helia scoops Westfield CRM
EasyJet plots loyalty scheme take-off

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field