EasyJet overhaul sparks hunt for first chief data officer
EasyJet is aiming to bolster its use of data by bringing in a new chief data officer to lead its…
data strategy
Used car giant brings in Shop Direct digital supremo
BCA, which claims to be the UK and Europe’s largest used vehicle marketplace, has appointed former Shop Direct group customer…
Marketers still struggling to connect despite data boom
Despite increased sophistication in how marketing data is being collected and used, the sheer volume of data means brand owners…
WPP buys Mash to bolster Kantar Consulting operation
Just days after pooling its four divisions into one, WPP’s data division Kantar Consulting, has acquired London-based brand strategy and…
New Jaywing unit to tap into AI and machine learning
Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the…
Finance firms told to embrace open banking data or die
Financial services companies which do not wake up to the open banking revolution could face a long and painful death…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
Brands urged to get in shape for home-movers bonanza
Brands that benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden, finance and automotive…
Red Brick Road drafts in Claire Aldous for new data unit
Red Brick Road has recruited Oliver head of data planning and analytics Claire Aldous to spearhead a new data division…
WPP ties Kantar units to create data-driven powerhouse
WPP is beefing up its quest for data marketing budgets by merging four Kantar brands into a new specialist sales…