Argos recruitment drive to boost data and digital teams
Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim…
data strategy
Global brands commit to go beyond GDPR compliance
The World Federation of Advertisers – which represents the likes of Unilever, Mars, Shell and Danone – is launching an…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
Modern-day classification: Who do you think you are?
In the days when I promoted Mosaic, our team used to share what we thought was an amusing anecdote. Marketers…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Unlimited restructures to bring data and creative closer
The Unlimited Group, the organisation behind TMW Unlimited and Prophecy Unlimited, is undergoing yet another restructure, this time with the…
Mint Global signs up top speakers for this month’s event
DecisionMarketing has signed as a media partner for The Global Marketing Alliance’s Mint Global summit, being held in London later…
Segmentation techniques have changed, how about you?
The major changes in consumer behaviour, driven by the increasing influence of new technology, continue to precipitate a massive shift…
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…
Charles Ping steps down at Fuel to seek new challenge
Fuel chairman Charles Ping has quit the Engine-owned data and analytics consultancy to seek a fresh challenge, just six months…