Former Lastminute tech chief signs for AI agency Jed.ai
Jed.ai, an artificial intelligence agency launched by Jedidiah Francis – the man who set up the data science team at…
data strategy
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Kantar opens global data analytics and insight division
WPP is beefing up its data operations with the launch of the Kantar Analytics Practice, which will bring together a…
Gambling firm hit with £670k fine for marketing gaffe
The Gambling Commission is ratcheting up its attack on betting firms which continue to send marketing to self-confessed “problem gamblers”…
Argos recruitment drive to boost data and digital teams
Argos is planning to ramp up its data and digital operations by launching a major recruitment drive with the aim…
Global brands commit to go beyond GDPR compliance
The World Federation of Advertisers – which represents the likes of Unilever, Mars, Shell and Danone – is launching an…
Booming UK data economy could unlock an extra £7bn
The UK data economy is already the largest in Europe – with an estimated annual value of £73.3bn – and…
Modern-day classification: Who do you think you are?
In the days when I promoted Mosaic, our team used to share what we thought was an amusing anecdote. Marketers…
Marketers claim obsession with data is killing creativity
Arguments over what comes first, the data or the creative, have been vexing agency minds for decades. But marketers, it…
Unlimited restructures to bring data and creative closer
The Unlimited Group, the organisation behind TMW Unlimited and Prophecy Unlimited, is undergoing yet another restructure, this time with the…