Google faces £3bn High Court battle over data tracking
A group of disgruntled Google users – led by former Which? director Richard Lloyd – has started a class action…
data strategy
Three days until GDPR D-Day: Three top tips from ICO
As the countdown to Friday’s GDPR D-Day enters the final phase, the head of risk and governance at Information Commissioner’s…
Four days until GDPR D-Day: Public happy to share data
Anyone thinking that the looming GDPR will blow a huge hole in their data-driven marketing could be in a for…
Mazda revs up data strategy with Jaywing appointment
Mazda UK has appointed Jaywing to handle a major data analysis brief which will see the agency track interactions with…
Four days until GDPR D-Day: Only seven EU states ready
With just four days to go until the biggest overhaul of data protection laws in a generation, only seven out…
Seven days until GDPR D-Day: Firms still floundering
With exactly one week to go until GDPR finally comes into force, over a quarter (27%) of UK marketers believe…
Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…
O2 blunder triggers mailshot to ‘Mr Isis Terroriste’
O2’s claims that it has “a rigorous data-cleansing process in place” have been dismissed as bunkum after the company was…
Standard Life chief urges brands to be brave over GDPR
Standard Life’s head of decisioning, Firas Khnaisser, has used his appointment as chair of DMA Scotland to call on brands…
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…