Moss Bros runs location marketing trial to suit you sir
Moss Bros, the under pressure suits and formalwear retailer, is attempting to regain ground lost to online retailers by running…
data strategy
Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…
Casual dating giant spanked over shoddy data practices
One of the world’s biggest online dating companies – which manages 35,000 dating sites for clients including London Evening Standard,…
GDPR is far too tough on SMEs claims Facebook nemesis
Small businesses have won a powerful ally in their battle against the worst excesses of GDPR, with the man whose…
Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…
MPs lay into ‘Truly Shambolic Bank’ as TSB chief grovels
It seems it never rains at TSB it just pours and pours following an admission by the bank’s chief executive…
Now TSB sends mailing to man who died in November
TSB’s calamitous data governance has been further exposed after it has emerged that, in the midst of the recent IT…
TSB crisis deepens as bank sends ‘data breach’ mailshot
TSB’s latest advertising campaign – in which it accuses rival banks of being lazy and taking their customers for granted…
How to build up consumer trust in the age of GDPR
Data-driven marketing has always required a level of responsibility when it comes to handling consumer data, but GDPR has now…