IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
data strategy
Boring data? Forget it, it’s even driving Cannes’ agenda
On the surface, the Cannes Lions International Festival of Creativity and GDPR may not be natural bedfellows but there was…
Major groups line up bids for $1.8bn Acxiom sell-off
The major marketing groups – including Interpublic and Dentsu – are putting the finishing touches to huge bids after it…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
Over-reliance on legacy systems putting firms in peril
The scale of the task facing companies trying to get hold of their customer data has been exposed by a…
‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
O2 pulls plug on personalised mailings after racist gaffe
O2 has ditched personalised mailshots for Sim cards which are ordered online after the company was forced to apologise last…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
£1bn Callcredit deal finalised following FCA approval
US data services giant TransUnion has completed the acquisition of Callcredit Information Group for approximately £1bn ($1.4bn) following approval from…