Callcredit brand axed as company rebrands TransUnion
Callcredit, the company which started life as an offshoot of the Skipton Building Society in 2000 before being sold last…
data strategy
Top brands act to fight unfair data processing contracts
The world’s top brands are scrabbling to ensure they are not forced into sign one-sided and unfair data processing agreements…
‘Woolly mammoth’ TSB is rocked by new online outage
TSB’s claims of being a challenger bank to the big four of Barclays, Lloyds, NatWest and HSBC, have taken yet…
Firms bogged down in data; clueless what to do with it
The wisdom of brands embracing multiple customer data collection points has been brought into question after more than a third…
IPG grabs Acxiom marketing unit in $2.3bn mega deal
IPG, the marketing services group behind McCann Worldwide, Lowe and FCB, has swooped on Acxiom’s marketing services business, shelling out…
Boring data? Forget it, it’s even driving Cannes’ agenda
On the surface, the Cannes Lions International Festival of Creativity and GDPR may not be natural bedfellows but there was…
Major groups line up bids for $1.8bn Acxiom sell-off
The major marketing groups – including Interpublic and Dentsu – are putting the finishing touches to huge bids after it…
Alchemetrics hires Worboys to lead expansion strategy
Alchemetrics has brought in former Wunderman and Starcount chief Caroline Worboys as non-executive chair to drive the data specialist’s ambitious…
GDPR forces marketers to go back to drawing board
New research from NTT Security predicts that it will take up to five years until there are high levels of…
Over-reliance on legacy systems putting firms in peril
The scale of the task facing companies trying to get hold of their customer data has been exposed by a…