M&S drafts in first ever chief digital and data officer
Marks & Spencer is ratcheting up its drive to put data at the heart of the business – a move…
data strategy
Data analytics revenues set to reach $260bn by 2022
The data analytics market is set for a major surge over the next five years as more and more companies…
Why is big data never there when you actually need it?
Earlier this summer I cycled from London to Paris to raise money for charity. Sadly, one of my dearest friends…
Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
TwentyCi boosts home mover data with Eyeota pact
Lifestage data specialist TwentyCi has joined forces with audience data specialist Eyeota in a deal designed to deliver brands and…
Stem up but regions risking A-level drought, says CBI
More and more teenage girls might be waking up to the joys of A-levels in Stem subjects but today’s results expose…
Marketers in denial over consumer privacy concerns
Businesses appear to be in complete denial over consumer privacy concerns – despite heightened fears sparked by the Cambridge Analytica…
Investment group seals $6.9bn Dun & Bradstreet deal
Dun & Bradstreet, the US data company which was founded in the 1841 as one the first credit checking agencies…
Experian in ICO sights as Emma’s Diary gets walloped
The Information Commissioner’s Office has sent out a chilling warning with confirmation it has fined Emma’s Diary the £140,000 monetary…
Hermes brings in Jaywing to deliver new proposition
Delivery specialist Hermes has appointed Jaywing as its lead agency in two-year contract to manage the brand’s entire marketing account,…