WPP to sell stake in Kantar as group revenues decline
WPP is preparing to sell a stake in data and insight division Kantar and has already appointed Goldman Sachs to…
data strategy
Acxiom secures major new deal with Heathrow Airport
Acxiom has strengthened its relationship with Heathrow Airport by signing a multi-year extension to its current deal, expanding the provision…
Stack boosts management team with senior Merkle duo
MSQ Partners agency Stack has poached two senior data executives from Merkle to expand its management team, following in the…
Communisis Group set for £154m sell-off to US group
Communisis Group has agreed a takeover deal with US outsourcing giant OSG Group which will value the company at £154m,…
How building a tech stack turns advertising into CRM
Today, no brand is immune from being disrupted by digital start-ups. Some question this logic, but when you consider the…
Marketers look to DMPs to seize control of their data
Brands are planning to take greater control of their marketing data by implementing their own data management platforms, amid growing…
Alchemetrics opens first overseas office in Lithuania
Customer data platform specialist Alchemetrics has launched its first international office by setting up a new hub in Lithuania as part…
Rob Bowles joins 55 London to spearhead consulting
55, the data business co-founded by former Google executives, has appointed Rob Bowles as head of consulting at its London…
Why confidence scores are essential for modelled data
How confident are you really about your modelled data? If you asked yourself honestly, the answer to this question is…
Data issues continue to plague omnichannel marketing
Marketers continue to struggle to assess the effectiveness of their omnichannel campaigns due to disconnects in strategies for reaching consumers…