Acxiom brand lives on as IPG completes £2.3bn deal
Interpublic Group has finally completed the $2.3bn (£1.7bn) acquisition of Acxiom’s Marketing Solutions business and has confirmed it will operate…
data strategy
Harbour signs up data firm Outra to agency collective
Customer data science business Outra, led by former DunnHumby boss Simon Hay and ex-Wunderman and Callcredit chief Caroline Worboys, has…
Why brands must tackle the ‘infobesity’ challenge
While most businesses now understand how data can deliver a better, more personalised, customer experience, many also express angst about…
Data analytics boom set to ease economic uncertainty
The uncertainty triggered by Brexit is set to be a major driver for the adoption of data analytics, with a…
Metallica turns up volume on CRM with Salesforce deal
Further proof – if it were needed – that data is the new rock’n’roll has emerged after heavy metal band Metallica…
£661m plan to make Scotland ‘data capital of Europe’
Scotland is boosting its quest to become the data and tech capital of Europe with two of Edinburgh’s universities launching…
Alchemetrics strikes ‘privacy by design’ partnership
Alchemetrics has joined forces with cloud-based, customer solutions technology specialist Transcend360 to create a new approach to privacy in the…
CBI: prioritise customer data transparency – or suffer
Strong data governance has emerged as the number one priority for consumers, with almost 90% of people identifying good data…
Callcredit data boss Davison steps down after 23 years
Callcredit chief data officer Mark Davison – who has been with the company since its inception as an offshoot of…
Alchemetrics boosts senior team for expansion drive
Alchemetrics is continuing to beef up its senior team following the appointment of Caroline Worboys as non-executive chair by hiring…