Anheuser faces $600m SAP lawsuit over business data
Anheuser-Busch InBev, the company behind Stella Artois, Budweiser and Hoegaarden, is facing a $600m (£466m) lawsuit from German tech giant…
data strategy
Psona recruits Sue MacLure to head up data operations
Communisis-owned agency Psona has beefed up its data team with the appointment of former Kitcatt Nohr, Comparethemarket and Havas Helia…
£17.6m Fujitsu deal to boost Specsavers data strategy
Specsavers is ramping up its digital transformation programme by signing a £17.6m deal with Fujitsu to overhaul the optical giant’s…
Tech vacancies rise 12% as data security comes to fore
The UK economy might be starting to see the negative impact of Brexit and political uncertainty but the technology sector…
Top brands sign up for C4 personalised TV ad scheme
Foster’s, 20th Century Fox and Ronseal have become the first brands to sign up for a new Channel 4 advertising…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…
DunnHumby lures Google ad chief to succeed CEO Hay
DunnHumby has recruited Google’s vice president of advertising solutions to succeed chief executive Simon Hay, who left the Tesco-owned data…
DMA offers shot in arm as digital skills crisis deepens
The DMA is offering the direct marketing industry’s expertise to businesses growing increasingly concerned about the skills crisis, following a…
Direct and data techniques the most crucial for clients
Customer insight, data analysis, direct marketing and email marketing are four of the five most important skills a marketer needs,…
TwentyCi gears up to be among the movers and shakers
With the market awash with data companies, you might think that existing players – let alone start-ups – would find…