Sony Music signs up Rashidi as first chief data officer
Sony Music Entertainment – home to artists including Beyoncé, David Bowie, Daft Punk and The Clash – is aiming to…
data strategy
Momentum launches insights platform for experiential
Experiential agency Momentum Worldwide is launching a new insights platform that uses artificial intelligence to unify different data points in…
How brands can achieve a 720° view of their customers
How times have changed for marketing. Marketing to groups of similar people – the technique of yesteryear – has now…
Wunderman UK beefs up team with lead data scientist
Wunderman UK has hired Publicis Media’s Niki Foteinopoulou as lead data scientist as the WPP agency continues to strengthen its…
Marketers play catch-up after admitting GDPR failings
Marketers have been forced to remove nearly a quarter (23%) of their customer data records to get in shape for…
Dentsu Aegis hires EE digital boss as chief data officer
The Dentsu Aegis Network has gone client-side to appoint a new chief data officer, poaching EE’s head of digital products…
UK brands staff up for push into artificial intelligence
UK brands are embarking on a major recruitment drive to adopt artificial intelligence as they race to make sense of…
Future embraces AI to boost personalised marketing
Future, the publishing company behind Total Film, Music Week and Four Four Two, is building a 360-degree profile of its…
Merkle launches DataSource insight platform in UK
Data-driven performance marketing agency Merkle is launching a proprietary people-based, market agnostic data platform, DataSource, in the UK which it…
French agency targets UK market for global expansion
French data, consultancy and digital marketing agency Artefact is launching in the UK, to offer clients what it claims is…