Sony Music Entertainment – home to artists including Beyoncé, David Bowie, Daft Punk and The Clash – is aiming to beef up its data strategy by appointing the company’s first chief data officer.
Sol Rashidi joins from Royal Caribbean Cruise Lines and will be responsible for building and leading a global team focused on advancing Sony Music’s data strategy.
This includes building and overseeing predictive tools and analytics platforms to enhance Sony Music’s capabilities in artist and partner solutions, commercial strategy, marketing, and A&R at an international level.
While at Royal Caribbean Ruise Lines, where she worked as chief data and cognitive officer, Rashidi oversaw the expansion of the company’s data focus and embracing data science, machine learning, artificial intelligence, and cognitive services to enhance customer satisfaction. She has also previously worked at Ernst & Young LLP and IBM.
Sony Music global digital business president Dennis Kooker said: “Data and analytics now play a vital role in all phases of our business, and we are committed to investing in the skill sets and technologies that enhance our leadership in this critical area.
“Sol’s expertise in developing data insights that shape strategic thinking and drive business solutions will allow us to further enhance our opportunities with the creative community, our business partners and fans around the world.”
Rashidi added: “The music industry is undergoing a huge transformation driven by technology and data. I look forward to working with executives across the organisation to enrich the data-centric strategies that deliver actionable insights for enhancing service to Sony Music’s artists and business partners, growing commercial opportunities, identifying talent and reaching music fans.”
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