Lifestage data specialist TwentyCi has joined forces with audience data specialist Eyeota in a deal designed to deliver brands and agencies enhanced property audiences, covering all stages of home-moving and ownership.
TwentyCi factual property data covers the entire house purchasing cycle, including pre-movers, move planners, nest builders and homemakers.
The deal sees Eyeota integrate the information to ensure that no points of personal data are exchanged to enable the matching process of TwentyCi data with Eyeota’s online profiles.
TwentyCi property data is activated digitally through the Eyeota Audience Marketplace and made available across various platforms for programmatic advertising campaigns.
TwentyCi director of digital solutions Paul Hickey said: “We have seen that audiences at significant home-moving stages have a higher propensity to spend on categories such as auto, retail and finance. TwentyCi is excited to partner with Eyeota to connect brands and marketers to this potentially high-spending audience.”
Eyeota managing director EMEA Aaron Jackson added: “The demand for real estate audiences is on the rise. In the past 12 months, we have observed a 3.3 times growth in demand for real estate audiences.”
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