Data science and insight business TwentyCi has appointed former Rapp data and Royal Mail chief Colin Bradshaw to the new position of chief customer officer.
The role has been created to add an additional level of support at a senior level as the company continues to expand; Bradshaw will be managing growth and investment in TwentyCi’s client management and sales activities across all sectors, products and channels.
He joins from data, analytics and digital tech business IBG, where he is chief executive. But he is probably better known for his time as managing director of Rapp’s data division (previously Identex) as well as head of data strategy at Royal Mail. In 2015, he also joined forces with Jobsworth Recruitment founder Ian Thomas to launch a new AirBnB-style consultancy for the marketing data and insight industry. Thomas recently joined the Daily Mail.
TwentyCi chief executive Ian Lancaster said: “Colin brings a wealth of experience in data, CRM, digital and customer engagement marketing strategies, making him ideally positioned to drive our business onto its next phase of growth.”
The company already claims to have the UK’s largest database of homemovers for marketers looking to boost campaign effectiveness through the addition of ‘context’.
Last month, it launched TwentyCi Digital to help advertisers and agencies reach known homemovers through programmatic advertising as well as through other digital channels including social media, PPC and TV, and has plans to extend into other international markets.
Bradshaw, who joins later this month, said: “TwentyCi has amassed the best lifestage data in the UK, combined with excellent CRM, data, digital and e commerce credentials. It is one of the best marketing tool kits available.”
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