Callcredit brand axed as company rebrands TransUnion

CallcreditCallcredit, the company which started life as an offshoot of the Skipton Bulding Society in 2000 before being sold last month for £1bn ($1.4bn), is being rebranded TransUnion less than a month after being bought by the US data giant.
The company will be referred to as “TransUnion, formerly Callcredit” during the initial stage, as reflected in the logo, moving to simply TransUnion later this year.
TransUnion already has a presence in over 30 countries worldwide and integrating into one brand is part of the strategy to maximise the combined international presence of TransUnion and Callcredit, and to – according to the official line, at least – “drive enhanced value to businesses and consumers in the UK”.
TransUnion also claims it will also make it easier for companies when it comes to doing business, both domestically and internationally, “by providing access to greater expertise across global markets”.
TransUnion international president David Neenan said: “We’re delighted to introduce the TransUnion brand to the UK today. Migrating the Callcredit business name to TransUnion will allow us to fully leverage the benefits that the integration brings and enable us to deliver even more to our customers in the UK and across the global markets that TransUnion serves.
“Together we’re a great match; Callcredit’s values and solutions are completely aligned to TransUnion’s mission of using information for good, so bringing the brands together marks the next milestone on our integration journey. However, during this time of change, our priority remains on continuing to deliver the excellent level of service and insight which Callcredit’s customers have grown to expect.”
The full integration to TransUnion is expected to be completed by the end of the year.

Related stories
Callcredit snapped up by TransUnion in £1bn mega deal
Bullish Callcredit rebrands as profits soar to record high
Callcredit signs Spanish deal for international expansion
Callcredit acquires customer experience specialist
Callcredit shake-up to put analytics at heart of business
Callcredit reveals line-up of unified marketing team
Callcredit relaunches Define after 8-month revamp

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field