The new boss of Callcredit’s Marketing Solutions division, Steve McNicholas, has revamped his leadership team as part of a restructure which saw a number of job cuts, including McNicholas’ predecessor Will Lowe, as four sales teams merged into one.
The overhaul was sparked by what the company called “regulatory developments” in the marketing data sector that have led to a “streamlining” of the operation to focus on four key areas – customer data management; customer insight; marketing databases; and customer engagement.
A new, seven-strong team sees specialists from across Callcredit’s Marketing Solutions division move into new roles and consists of Chris Prior, who will head up the division’s retail, financial services and automotive teams; Ryan Kemp who leads the partnerships team; Gary Childs, head of insight andcommercial development; Cyril Law, technical solutions director and Paul Braithwaite, who has been appointed commercial manager.
Two members of the team who joined Callcredit last year, Rick Lamb, head of operations at Latitude Digital Marketing, and Andrew Kimberley, head of digital sales and strategy, also at Latitude, continue as part of Marketing Solutions’ leadership.
McNicholas, who was promoted to managing director of the unit in April, said: “We believe that success is achieved through genuine partnerships with our clients. As we refocus our Marketing Solutions business, we needed a team in place who can help our customers grow their businesses by helping them unlock the value of data and enabling them to effectively engage and communicate with their existing customers as well as acquiring new, lower cost, more profitable customers. ”
Earlier this month, the company relaunched its Define database, having suspended telephone, email and SMS data from the file in January after fears it could fall foul of a electronic marketing data legislation and ICO guidance.
However, despite tightening up the consent requirements, the overhaul did not affect the size of the file; it claims to still hold details over 46 million “marketable” contacts and 36 million postal contacts.
Callcredit relaunches Define after 8-month revamp
Callcredit hires Experian chief to boost compliance
Callcredit axes marketing teams in major overhaul
Callcredit suspends 46m file after consent ruling