‘Dive deep’ into all your customer data or risk oblivion
Brand owners are being urged to “dive deep” into their customer data gathered from all sources or risk being left…
data strategy
O2 pulls plug on personalised mailings after racist gaffe
O2 has ditched personalised mailshots for Sim cards which are ordered online after the company was forced to apologise last…
Troughton consults lawyers over ‘bizarre’ Everest exit
Everest Home Improvement marketing director Martin Troughton – the former DM agency boss who joined the company from bitter rival…
£1bn Callcredit deal finalised following FCA approval
US data services giant TransUnion has completed the acquisition of Callcredit Information Group for approximately £1bn ($1.4bn) following approval from…
Moss Bros runs location marketing trial to suit you sir
Moss Bros, the under pressure suits and formalwear retailer, is attempting to regain ground lost to online retailers by running…
Data v creativity…it’s a no brainer, says McKinsey study
Consulting firm McKinsey has waded into the age old debate over data versus creativity by revealing what everyone in the DM…
eBay launches ad targeting platform for local business
eBay Advertising has soft-launched a new platform designed to help local firms reach new customers and build their businesses by…
Casual dating giant spanked over shoddy data practices
One of the world’s biggest online dating companies – which manages 35,000 dating sites for clients including London Evening Standard,…
GDPR is far too tough on SMEs claims Facebook nemesis
Small businesses have won a powerful ally in their battle against the worst excesses of GDPR, with the man whose…
Brands leaving customers in a rut due to cracks in data
Despite the widespread take-up of data analytics to improve marketing, companies are leaving customers in their own “digital shadows”, serving…