Four days until GDPR D-Day: Only seven EU states ready
With just four days to go until the biggest overhaul of data protection laws in a generation, only seven out…
data strategy
Seven days until GDPR D-Day: Firms still floundering
With exactly one week to go until GDPR finally comes into force, over a quarter (27%) of UK marketers believe…
Experian data chief joins EasyJet for DM ‘dream team’
EasyJet has made good on its pledge to be a purely data-driven business by implementing a senior marketing team with…
O2 blunder triggers mailshot to ‘Mr Isis Terroriste’
O2’s claims that it has “a rigorous data-cleansing process in place” have been dismissed as bunkum after the company was…
Standard Life chief urges brands to be brave over GDPR
Standard Life’s head of decisioning, Firas Khnaisser, has used his appointment as chair of DMA Scotland to call on brands…
Accenture takes pole position on BMW and Mini digital
Just days after landing the Radisson Hotel Group’s customer experience account, Accenture Interactive has strengthen its grip on the BMW…
Former Lastminute tech chief signs for AI agency Jed.ai
Jed.ai, an artificial intelligence agency launched by Jedidiah Francis – the man who set up the data science team at…
Radisson books in Accenture for data-driven strategy
Radisson Hotel Group has appointed Accenture Interactive as its global experience agency in an effort to increase the digital presence…
Kantar opens global data analytics and insight division
WPP is beefing up its data operations with the launch of the Kantar Analytics Practice, which will bring together a…
Gambling firm hit with £670k fine for marketing gaffe
The Gambling Commission is ratcheting up its attack on betting firms which continue to send marketing to self-confessed “problem gamblers”…