Mint Global signs up top speakers for this month’s event
DecisionMarketing has signed as a media partner for The Global Marketing Alliance’s Mint Global summit, being held in London later…
data strategy
Segmentation techniques have changed, how about you?
The major changes in consumer behaviour, driven by the increasing influence of new technology, continue to precipitate a massive shift…
Major marketing cock-up triggers £1m fine for Sky Bet
The Gambling Commission has slapped a £1m fine on Sky Bet for huge failings over how it dealt with problem…
Charles Ping steps down at Fuel to seek new challenge
Fuel chairman Charles Ping has quit the Engine-owned data and analytics consultancy to seek a fresh challenge, just six months…
Lloyds to invest £3bn in data and technology overhaul
Lloyds Banking Group is attempting to stave off rampant competition in the market by tackling its legacy systems with a…
Match jumps into bed with Mediacom for data-led task
Online dating service Match is embracing a new data-driven media strategy designed to get under the skin of its user…
Analytics has the X-factor but firms lack culture club
Data analytics is continuing its inexorable rise as a driver of business strategy, boosted by the uptake of big data,…
How Blueberry Wave helps clients navigate data storm
The UK data industry has come a long way since firms relied on a combination of the Electoral Register, product…
CACI lands Scottish Census digital overhaul contract
CACI might be facing a reduced role in gathering the UK Census, as the Office of National Statistics investigates new…
Media iQ hires Estée Lauder chief for top marketing role
Global analytics and technology company Media iQ has recruited Estée Lauder director of media Nicola Young to drive firm’s marketing…