Former Lastminute tech chief signs for AI agency, an artificial intelligence agency launched by Jedidiah Francis – the man who set up the data science team at ASOS and spearheaded the development of the retailer’s personalisation strategy – has drafted in former chief technology officer of Dominic Cameron in a non-exec role.
The agency, which is still recruiting, combines design, AI and “strategic thinking” to create products which power digital experiences and deliver measurable results.
Its main aim is to revolutionise the way businesses approach AI and machine learning, speeding up the process from up to 18 months to a matter of weeks.
Francis said: “Our vision is to transform how companies build technology products – which is much more time consuming than it needs to be.
“Currently, it can take larger organisations between 6 and 18 months to develop a new product. With our platform, we aim to reduce this to 6 to 8 weeks, enabling companies to drastically increase productivity and reduce risk associated with investing in technology.”
Cameron was one of the founding members of, where he built the company’s first engineering organisation and architecture. In 2006 he became managing director of and helped establish the channel as the first and largest ad-funded UK streaming-video site.
Since then he has continued to work with some of the world’s biggest organisations, such as Photobox Group, and innovative startups in the UK, the Middle East and ASEAN, leading teams across product development, AI and voice recognition, to apps, video streaming, information security and cloud engineering.
Cameron said: “I have been deploying machine intelligence teams on real-world commercial projects since 2014. I’m so excited to now join Jedidiah and his team at, whose deep skills and experience are being brought to bear on challenging and impactful solutions, and opening my own eyes to boundless new possibilities.”

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