New Jaywing unit to tap into AI and machine learning
Jaywing has launched a new service designed to tap into the rise of artificial intelligence and machine learning which the…
data strategy
Finance firms told to embrace open banking data or die
Financial services companies which do not wake up to the open banking revolution could face a long and painful death…
Cut clutter before GDPR to build lasting relationships
Ask most people who’ve been with their partners for many years about the secret of their romantic success, and the…
Brands urged to get in shape for home-movers bonanza
Brands that benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden, finance and automotive…
Red Brick Road drafts in Claire Aldous for new data unit
Red Brick Road has recruited Oliver head of data planning and analytics Claire Aldous to spearhead a new data division…
WPP ties Kantar units to create data-driven powerhouse
WPP is beefing up its quest for data marketing budgets by merging four Kantar brands into a new specialist sales…
Year Ahead: Technologies to drive human engagement
2017 was the year that personalisation, big data, IoT and the use of chatbots really came to the fore in…
Insight overhaul sees Kuoni axe TV for digital and mail
Upmarket travel operator Kuoni is ditching TV advertising for the first time in five years for its main Christmas and…
Rolls-Royce launches data unit to power up innovation
Rolls-Royce is putting data and analytics at the heart of its business through the launch of a new unit which…
UKIP tries to block ICO probe into Brexit vote targeting
UKIP is attempting to block an investigation into its use of analytics and profiling during the EU Referendum campaign, which…