Jaywing drafts in strategy chief to boost collaboration

0301 Jaywing Sean KellyJaywing has appointed a new director of strategy as part of plans to further integrate technology and innovation into the heart of the agency’s offering.
Sean Kelly, who has over 20 years’ experience working for some of the biggest names in advertising including Ogilvy, Leo Burnett, Y&R, DDB and Havas Worldwide, joins Jaywing from his own strategic consultancy, Bedrock Planning.
Before that, Kelly was global planning pirector at Lowe Worldwide, where he managed the Unilever account across global personal care. He has also worked in global, regional and domestic roles in Australasia, the US and Europe, with FTSE 100 brands and businesses including P&G, McDonalds, COI, the BBC, Heinz and American Express, with his work recognised and awarded by the APG, IPA and Effie.
Commenting on his new role, Kelly said: “The vision for my role is to help the business build on its collaborative approach, both internally and with clients, integrating data science and innovative applications of intelligent technology into our work.
“I hope to balance Jaywing’s rigour of thinking with creativity which, transferred through our work, creates strategies that are compelling and exciting, and that people respond to.”

Related stories
Jaywing brings Hull City of Culture event to life
Anglian brings in Epiphany to counter rise of Everest
Jaywing ties with academia for ‘brain wave’ study
Jaywing picks O’Brien to lead 60-strong data team

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field