Merlin drafts in former John Lewis chief as first CMO
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
digital strategy
‘Enshittification’ might benefit mail but most of us lose
A raft of research articles in Decision Marketing would suggest that good old fashioned direct mail is making a comeback….
‘Rollercoaster nut’ lands Thorpe Park Project Exodus
Merlin Entertainments-owned Thorpe Park is aiming to build a big following for its new rollercoaster ride, Project Exodus, by handing…
Pret chief joins Merlin to drive digital and data overhaul
Merlin Entertainments, the global company behind Alton Towers, Legoland, Madame Tussauds, Sea Life Centres, London Eye and Blackpool Tower, has…
CMOs face battle to retain control of digital and CX
Marketing chiefs are being urged to fight their corner amid warnings they are being forced to cede complete control of…
New digital and technology jobs soar to five year high
Digital sector vacancies are at their highest level for five years, soaring past 132,000 a week in May, as firms…
Firms hunt tech, digital and data skills for bounce-back
The June 21 free-for-all might have been shelved but the gradual opening of key sectors has seen nearly nine in…
Brands urged to rethink ‘hopeless’ digital experiences
Marketers are being urged to overhaul their digital strategies on the back of a new study which reveals that most…
Top data and digital roles to drive Medialab expansion
Medialab has created two top-level roles as part of its strategy to put digital and data to the core of the agency’s…
Wunderman chief joins Valtech to lead Euro expansion
Valtech, the global digital agency with more than 3,500 employees but a low profile in the media, has raided Wunderman…