Get your kicks in 2026… with testing-led direct mail
Data-driven marketing has never had more capability than it does right now. We can target almost anyone, almost instantly, across…
data strategy
Decision Marketing at 15: Why data now rules the world
Back in 2010, the data-driven marketing industry was still heavily reliant on the likes of Experian, Equifax and Callcredit, whose…
WPP chief nets top role on Govt creative industry forum
Believe everything you read and you might be forgiven for thinking WPP is a busted flush but it seems the…
Tesco signs AI deal with start-up to boost operations
Tesco has signed a three-year deal with French tech start-up Mistral AI, as part of a broader strategy to bolster…
TMW set to bag Royal Mail ad account after shoot-out
Royal Mail is reportedly set to appoint TMW to handle its creative account following a competitive pitch, beating off Iris and Dentsu…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…
ICO faces ridicule over £1m ‘bigger picture’ contract
The Information Commissioner’s Office is facing mass ridicule after signing a potential £1m deal for a specialist consultancy to advise…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Premier Inn hires digital agency for social media blitz
Hotel chain Premier Inn is aiming to boost its digital presence with the appointment of Born Social as its social agency…
Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…