‘So onwards!’ Rapp London CEO Gabrielle Ludzker exits
Rapp CEO Gabrielle Ludzker has left the agency in the wake of Omnicom’s takeover of IPG, after 16 years with…
data strategy
Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…
Spread the word on the value and impact of marketing
CMOs face a paradox: while they are often skilled storytellers with external audiences, many struggle to effectively communicate the value…
Decision Marketing at 15: How data sparked a revolution
It is fair to say that the advertising and marketing industry has experienced more fundamental change over the past 15…
Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…