Spread the word on the value and impact of marketing
CMOs face a paradox: while they are often skilled storytellers with external audiences, many struggle to effectively communicate the value…
data strategy
Decision Marketing at 15: How data sparked a revolution
It is fair to say that the advertising and marketing industry has experienced more fundamental change over the past 15…
Brands crave personalisation but marketers are too busy
Nearly all marketers (99%) recognise the importance of personalisation to ecommerce success, yet many still fail to deliver during the…
CDOs win friends and influence people in data surge
Both private and public sector organisations are doubling down on their data strategy, building larger teams and rapidly increasing their…
Jingle hell: 17m Brits left cold by this year’s festive ads
Christmas may be painted as the season of joy, but for many Brits the festive magic has evaporated, with nearly…
Brands urged to follow top sports to build loyal fanbase
Brands must take a leaf out of top-level sports teams’ playbook and earn – not be tempted to buy –…
Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Bosses and workers at odds over business impact of AI
Despite a doubling in AI adoption over the past year, a whopping 96% of business chiefs report that the technology…
Women lift the lid on their everyday living ‘essentials’
Moisturisers, Netflix and olive oil have joined forces at the top of women’s must-have list for 2025, with females investing…