Tesco unveils AI creative tool in retail media upgrade
Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates…
data strategy
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
Capita secures 70% cut in data breach fine to pay £14m
Outsourcing giant Capita – whose clients span both public and private sector – has agreed to pay a £14m fine…
The Female Lead opens data-driven marketing agency
The Female Lead, the organisation set up by Edwina Dunn in 2015 to increase the visibility of women’s success stories…
Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
Very Group hires Superdrug boss to head retail media
Very Media Group is strenthening its senior leadership team with the appointment of a new head of retail media as…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…