Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
data strategy
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Veg box firm Riverford hands data brief to Incubeta
B Corp certified organic vegetable box delivery company Riverford has appointed Incubeta without a pitch to support its data analytics…
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
House 337 nets first ever DMA grand prix for ECB blitz
House 337 has scooped its first ever DMA grand prix, picking up the top gong at last night’s ceremony for…
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…
‘So onwards!’ Rapp London CEO Gabrielle Ludzker exits
Rapp CEO Gabrielle Ludzker has left the agency in the wake of Omnicom’s takeover of IPG, after 16 years with…
Martech spend set to hit $2.43tn despite ROI issues
Martech systems might be notoriously difficult to get in tune with marketing strategy but it seems there is no stopping…
Havas swoops for French firm to boost data strategy
Just hours after Omnicom revealed that data and tech will sit at the heart of its new strategy, rival Havas…
Acxiom is in charge for new data-dominated Omnicom
It took 357 days and $13.5bn to complete but Omnicom has finally revealed what the group will look like following…