Vast majority of GenAI initiatives remain stuck in pilots
Public Enemy’s anthemic Don’t Believe the Hype might be nearly 40 years old but it seems the sentiment could not…
data strategy
Levi’s strides into AI era with agentic insight platform
Levi Strauss & Co is making a major investment in AI by developing a new agentic platform aimed at boosting…
Bosses and workers at odds over business impact of AI
Despite a doubling in AI adoption over the past year, a whopping 96% of business chiefs report that the technology…
Women lift the lid on their everyday living ‘essentials’
Moisturisers, Netflix and olive oil have joined forces at the top of women’s must-have list for 2025, with females investing…
New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
Agencies seek third-party data deals to scale activity
As client marketers obsesses over how to build large first-party data-sets it seems agencies are taking matters into the own…
Experian closes down Dutch operation after €2.7m fine
Experian might have beaten off claims its marketing practices breach UK data protection laws but when it comes to the…
Outdoor brand Dryrobe hires agency for digital splash
British outdoor clothing brand Dryrobe, which specialises in waterproof and thermal insulated robes for both professional athletes and sports enthusiasts,…