New Look online refit fuels launch of first loyalty club
New Look, the “value” fashion retailer, is rolling out its first ever loyalty club as it seeks to recalibrate its…
data strategy
AI revolution driving new consumer shopping journeys
Generative AI and social commerce platforms are fundamentally changing consumer research and purchase behaviours, with over one in five (21.6%)…
McKinsey: AI can rescue martech and $215bn in spend
Advertising and marketing professionals might still be fretting about the AI-driven future, but the technology could finally kick-start the martech…
Agencies seek third-party data deals to scale activity
As client marketers obsesses over how to build large first-party data-sets it seems agencies are taking matters into the own…
Experian closes down Dutch operation after €2.7m fine
Experian might have beaten off claims its marketing practices breach UK data protection laws but when it comes to the…
Outdoor brand Dryrobe hires agency for digital splash
British outdoor clothing brand Dryrobe, which specialises in waterproof and thermal insulated robes for both professional athletes and sports enthusiasts,…
Tesco unveils AI creative tool in retail media upgrade
Tesco Media has launched a new AI-powered digital tool designed to simplify and speed up creative production, that automatically generates…
WPP and Google ‘to transform marketing as we know it’
WPP is ramping up its adoption of AI and cloud technology with a five-year expansion of its partnership with Google…
Capita secures 70% cut in data breach fine to pay £14m
Outsourcing giant Capita – whose clients span both public and private sector – has agreed to pay a £14m fine…
The Female Lead opens data-driven marketing agency
The Female Lead, the organisation set up by Edwina Dunn in 2015 to increase the visibility of women’s success stories…