Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
data strategy
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
How to encourage shoppers to purchase your brand
Traditional economic theory assumes people make rational choices, but behavioural economics shows emotions and biases play a much stronger role….
Jaywing bounces back with major slice of PizzaExpress
PizzaExpress has handed Jaywing UK its CRM and performance media account, in the first major new business win for the…
Iceland brings in Epsilon to expand retail media network
Iceland Foods is aiming to making it easier for more brands to engage with its 9 million annual shoppers by…
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…
P&O Cruises sails into new agency for data-driven boost
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and…