AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
data strategy
Battersea goes Underground to promote rescue journeys
Battersea is launching a London Underground digital out-of-home takeover across three major London Elizabeth line stations – Bond Street, Tottenham…
Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Marketers urged to get in shape for new ‘data gold rush’
The UK’s new data protection laws give the green light for businesses to turbocharge marketing and customer engagement, but marketers…
DEI trailblazer Stebbings exits Rapp UK after 18 years
Rapp UK chief operating and inclusion officer Carolyn Stebbings has left the Omnicom agency after nearly 18 years and vowed…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…