Jaywing bounces back with major slice of PizzaExpress
PizzaExpress has handed Jaywing UK its CRM and performance media account, in the first major new business win for the…
data strategy
Iceland brings in Epsilon to expand retail media network
Iceland Foods is aiming to making it easier for more brands to engage with its 9 million annual shoppers by…
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
Ikea unveils home move plan backed by first credit card
Ikea is aiming to bolster customer loyalty by launching a new service aimed at taking the stress out of moving…
P&O Cruises sails into new agency for data-driven boost
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and…
‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
Ford revs up pan-Euro drive for Ranger Plug-in Hybrid
Ford’s commercial vehicles division, Ford Pro, is kicking off a major pan-European marketing campaign to launch Europe’s first hybrid pickup,…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…