Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
data strategy
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Chinese car giant steers new model into the UK market
Chinese car manufacturer Chery is eyeing a slice of the UK sector with the launch of a major ad campaign…
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…
AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
Battersea goes Underground to promote rescue journeys
Battersea is launching a London Underground digital out-of-home takeover across three major London Elizabeth line stations – Bond Street, Tottenham…
Ikea appoints global chief data and analytics officer
Ikea is beefing up its data strategy with the appointment of new global chief data and analytics officer in move…
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…