AI hyper-personalisation ‘Da Vinci Code’ remains elusive
Nearly every marketer (91%) is now using AI within their martech platform, with its potential for efficiency gains seen as…
data strategy
Publishers call for consent rethink to bolster online ads
The Government must relax the laws around data sharing for advertising purposes to allow the publishing industry to pursue greater…
Medialab to take on £3.4bn IG Group big media briefs
IG Group, the UK-based financial services firm offering online trading and investment products with a market capitalisation of £3.4bn, has…
Incubeta swoops for US AI consultancy RocketSource
Global digital performance marketing agency Incubeta is strengthening its human-centred AI offering by acquiring US-based consultancy RocketSource, known for its…
Weary CMOs bemoan the rise of industry boosting tech
The rise of technology might have benefitted the marketing industry more than most but it seems it is all a…
Data-driven TV ads to turn up the volume as linear falls
TV advertising is shifting from one of the simplest channels to possibly the most complex, with the decline of linear…
Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
Software Bureau ‘secures future’ to be employee owned
The Software Bureau, the data company founded in 1998 by Philip Morgan and Paul Callow, has officially transferred to an…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…