Waitrose cooks up loyalty boost and Better Chicken blitz
John Lewis Partnership grocery chain Waitrose is continuing to beef up its loyalty club ahead of a major relaunch later…
data strategy
Tech firms eye domestic growth but voice home truths
The majority of UK-based tech companies consider their home market as a more favourable destination for growth than other core…
Samsung Gulf hires new UK CRM agency with Flourish
Samsung Gulf Electronics has appointed a UK agency as part of plans to build a more sophisticated, value-rich and relevant…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
John Lewis chief quits and plans ‘exciting things ahead’
John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…
Paul Smith fashions new SEO strategy with Verde Digital
Proof if it were needed that even the most iconic brands cannot rest on their laurels when it comes to…
Cotswolds agency brushes off ‘big boys’ for Wella revival
Wella UK&I is launching its first major social campaign for Clairol UK, designed to reignite cultural relevance for its “grey brand”…
John Lewis recruits first digital and omnichannel chief
John Lewis is bolstering its digital transformation and omnichannel strategy with the appointment of its first chief digital and omnichannel…
TMW channels local lingo for London HIV charity debut
London HIV Prevention Programme is ramping up its “Do It London” awareness campaign with a new creative platform aimed at…