OMD promotes insider after $2.5bn Omni new biz blitz
Omnicom Media Group agency OMD has promoted Ellen Griffin to the new role of president and global chief operating officer…
data strategy
Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
Haste makes waste: Out of sorts backend hits AI roll-out
Further evidence has emerged that businesses are rushing head on into adopting AI tools only to discover that when it…
Equifax strengthens ties with Sagacity for insight boost
Equifax UK has expanded its partnership with data-intelligence specialist Sagacity in a move which both claim will better empower marketers…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Global commerce start-up drafts in Michelle Whelan
Former Geometry Global, VML and M&C Saatchi chief Michelle Whelan has joined an AI-driven global commerce start-up as part of…