Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
data strategy
New tool ranks brand visibility across top AI platforms
Brand owners are being offered the chance to understand and optimise their presence across the world’s leading AI large language…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…
OMD promotes insider after $2.5bn Omni new biz blitz
Omnicom Media Group agency OMD has promoted Ellen Griffin to the new role of president and global chief operating officer…
Sainsbury’s CMO and data chief Given to boss tech, too
Sainsbury’s has initiated yet another reshuffle of its executive team, with data and marketing chief Mark Given handed board accountability…
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…