AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
data strategy
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Manchester agency saddles up for British Cycling brief
British Cycling has appointed a new digital marketing partner to support the national governing body in accelerating membership growth and…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Clients offered greater CTV insight in Neilsen upgrade
Brand owners are being offered a more comprehensive view of connected TV – claimed to be the fastest growing channel…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…
Indy agencies can take over the world but must act now
As the giants of the advertising and marketing world digest the Cannes Lions future-gazing, and get their heads around the…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…