Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
data strategy
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…
Mission drafts in oil man as new boss of agency group
Mission Group has shunned the agency world to appoint its new chief executive, instead opting for a man who has…
Brits expect data transparency not smoke and mirrors
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
Entry-level jobs plummet as UK businesses turn to AI
School leavers and graduates are facing an uphill struggle to get on the career ladder in the UK, with entry-level…
The £161bn question: Will EU renew data transfer deal?
The European Commission has launched a major consultation on whether to renew the UK’s data transfer deal with the EU,…
UK shoppers want retailers to be ‘friends with benefits’
The recent spate of cyber-attacks on UK retailers – including M&S, Co-op, North Face and Harrods – has failed to…
Most GenAI marketing tools ‘already passed sell-by date’
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…