Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
data strategy
Clients offered greater CTV insight in Neilsen upgrade
Brand owners are being offered a more comprehensive view of connected TV – claimed to be the fastest growing channel…
Marketers fume as martech fuels catalogue of cock-ups
Sloppy marketing technology is hitting brands where it hurts, with a quarter of senior marketers admitting that they have lost…
Indy agencies can take over the world but must act now
As the giants of the advertising and marketing world digest the Cannes Lions future-gazing, and get their heads around the…
Mediaocean promotes ‘lifers’ to drive global expansion
Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and…
Loyalty schemes ‘now a safety net for Brits and brands’
Consumers no longer view loyalty programmes simply as a way to get discounts, they are looking for value and security:…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…
Guide Dogs picks agency for ‘Forward, Together’ brief
Guide Dogs, the world’s largest assistance dog charity that can trace its roots back to the nearly 100 years, is…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…