Ex-Chelsea chief becomes David Lloyd Clubs’ first CMO
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
data strategy
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
Child bed poverty exposed in new hard-hitting campaign
Mattress brand Simba is launching a sobering snapshot of Britain’s hidden child bed poverty crisis in a new film, laying…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Ex-Edit chief Arnold returns to head Salocin consulting
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…
Supermarkets set to fight the good fight on obesity
The Government wants supermarkets, as well as food and drink brands, to be on the front line of the fight…
Escape to the country: Brits ditch city life for rural idyll
Younger people and families are increasingly trading city skylines for countryside calm, as the UK undergoes an ever-evolving transformation and…
Discerning Brits seek value, rewards and personalisation
After two years of post-pandemic recalibration, consumers are getting back in the shopping habit once more, but far more cautiously,…
Simon Spyer leaves Iris to launch ‘something special’
Simon Spyer, the CEO of data driven and performance marketing at Iris, has quit the agency after eight years and…