Data Act jitters build as firms face race to get in shape
The Data (Use & Access) Act 2025 might already be on the Statute Book but the Law Society of England…
data strategy
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
Spend, spend, spend: Brits seek solace at the shops
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…
Lack of loyalty investment fuels mass discounting hell
Too many brands are still failing to implement personalised loyalty programmes when it comes to promotions, meaning they are stuck…
Which? drafts in Zizzi chief as new head of marketing
Consumer organisation Which? has raided the Zizzi Restaurants chain to appoint a new chief marketing officer to effectively succeed director…
Marketers warned AI can lead to the loss of brain power
Marketers could be storing up trouble for the future by jumping so readily on the AI bandwagon, amid new claims…
DMA claims Data Act victory as privacy groups seethe
Industry trade body the DMA is giving itself a big slap on the back following the UK data reforms officially…