Ex-Edit chief Arnold returns to head Salocin consulting

The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief Gary Arnold to the business where his consulting career first began.

In total, Arnold spent 16 years at Edit, joining when it was Occam in 2004 from Sussex-based engineering firm Eurotherm. Over the years, he held a number of roles that spanned technology, client services, and strategic consulting.

In 2021, Arnold left the agency to join Kin + Carta (now Valtech) as European director of data strategy. During his four years at the business, Arnold built a new consulting proposition from the ground up, working with brands including Twinings, Ovaltine, Dunelm, Domino’s, and Royal Canin on transformative data and marketing strategies.

He was also responsible for both delivery and commercial success across key accounts, working on everything from customer data platforms and organisational design to ecommerce transformation, always with a results-first mindset and a deep focus on customer value.

At The Salocin Group, Arnold will be embedding advisory-led delivery throughout the group, with a mission to ensure clients not only receive strategic insight but also experience the tangible implementation and value that stems from it.

His focus will include developing and structuring the advisory practice, building repeatable, insight-driven methodologies that integrate across its brands of Edit, Join the Dots, and Wood for Trees.

Arnold will also scale the consulting capacity, mentoring a mix of established consultants and rising talent with the aim of bringing a robust, diverse skillset to every client engagement.

In addition, he will focus on data strategy, sales and marketing tech, AI enablement, and privacy-first customer experience and finally work with product, sales, and subject matter experts to ensure the practice unlocks new revenue streams and drives better client outcomes.

He explained: “Too often, consultancy stops at PowerPoint. But our model of advisory-led delivery is different – we stand behind our recommendations and stay the course with our clients, from diagnosis to execution. It’s about identifying the right problem to solve, validating the business case, and partnering right through delivery to see the outcomes through.

“Returning to The Salocin Group is a rare opportunity to come back to a place that feels familiar, but with a fresh sense of purpose and possibility. I’m excited to help shape an advisory model that isn’t just theoretical – one that gets implemented, tested, and optimised in-market. With our teams and clients, I believe we can truly differentiate by delivering not just smart thinking, but meaningful outcomes.”

Salocin Group chief executive Nick Dixon added: “Gary’s blend of strategic vision and practical delivery is exactly what we need as we expand our advisory offering. He knows this business, understands our clients, and brings with him a proven track record of helping organisations translate insight into impact. His leadership will play a key role in the next phase of our growth.”