Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
data strategy
Beware the march of the ‘Frankenstack’ martech army
If you’re a modern marketer, you live or die by your martech. Fortunately, we recently carried out research among 250…
Guide Dogs picks agency for ‘Forward, Together’ brief
Guide Dogs, the world’s largest assistance dog charity that can trace its roots back to the nearly 100 years, is…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…
Ex-Chelsea chief becomes David Lloyd Clubs’ first CMO
David Lloyd Clubs has appointed former Chelsea FC top marketer Claire Cronin to newly created role of chief marketing officer…
Orange Amps hires agency to tune up online presence
Orange Amps, the British amplifier brand used by Stevie Wonder, Jimmy Page, Tony Iommi, Noel Gallagher and many others, has…
Reach for the sky: Marketers adopt NASA ‘Tiger Teams’
Marketing chiefs are increasingly turning to techniques developed by NASA to set up so-called “Tiger Teams”, comprising small, cross-functional units…
Child bed poverty exposed in new hard-hitting campaign
Mattress brand Simba is launching a sobering snapshot of Britain’s hidden child bed poverty crisis in a new film, laying…
Asda goes back to 1970s for ‘That’s Asda Price’ return
Asda is once again going back to the future, having already resurrected “Rollback” it is now digging up “That’s Asda…
Ex-Edit chief Arnold returns to head Salocin consulting
The Salocin Group has appointed a new managing partner of its advisory and consulting practice, bringing back former Edit chief…