Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…
data strategy
The danger of telling ourselves what we want to hear
Earlier this year my wife and I were gripped by Apple Cider Vinegar, the Netflix drama based on Belle Gibson’s…
Haste makes waste: Out of sorts backend hits AI roll-out
Further evidence has emerged that businesses are rushing head on into adopting AI tools only to discover that when it…
Equifax strengthens ties with Sagacity for insight boost
Equifax UK has expanded its partnership with data-intelligence specialist Sagacity in a move which both claim will better empower marketers…
BMW Group steers European media business into Dentsu
Dentsu has expanded its long-standing partnership with BMW Group, after securing the integrated media business for BMW, Mini, and BMW…
Global commerce start-up drafts in Michelle Whelan
Former Geometry Global, VML and M&C Saatchi chief Michelle Whelan has joined an AI-driven global commerce start-up as part of…
AI is paying off but only for those who keep their nerve
Brand owners and their agencies may view AI as the “frenemy” – insisting they cannot survive without the tech even…
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Manchester agency saddles up for British Cycling brief
British Cycling has appointed a new digital marketing partner to support the national governing body in accelerating membership growth and…