Show must go on: Local and live events survive squeeze
The financial squeeze may be continuing to hit consumers hard but it seems that local and live entertainment are set…
data strategy
Simon Spyer unveils start-up for AI ‘that actually works’
Former Iris chief Simon Spyer has revealed his next venture will “cut through the AI noise” to offer a service…
Lebara appoints Specialist Works to boost messaging
SIM-only mobile network Lebara, which recently jumped into bed with Big Narstie and Grime Gran for a new ad campaign,…
New chief to drive AI roadmap for motorway services
Britain’s motorway drivers could soon be benefitting from the rise of AI and other digital technologies to improve customer service,…
Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…
New tool ranks brand visibility across top AI platforms
Brand owners are being offered the chance to understand and optimise their presence across the world’s leading AI large language…
Betfred banks on WPP agency to drive online business
Independent bookmaker Betfred is aiming to accelerate its online market share and challenge digital-first rivals with the appointment of WPP-owned…
British youngsters to shop till they drop this summer
Gen Z might not be wealthiest cohort on the planet but they are set to dominate fashion shopping this summer, with…
Asda checks out insight tool to boost online shopping
Supermarket giant Asda is aiming to ramp up its online shopping operation – which, at £3.2bn a year in sales,…
Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…