Brands urged to embrace mail to drive digital marketing
The frequency of interaction with mailshots – combined with the effectiveness of the medium at driving key digital actions among…
data strategy
Software Bureau ‘secures future’ to be employee owned
The Software Bureau, the data company founded in 1998 by Philip Morgan and Paul Callow, has officially transferred to an…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…
Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
Mulberry bags new chief as brand plans major reload
Mulberry England, the luxury leather accessories brand beloved of the huntin’, shooting’ and fishin’ London set, has hired a new…
‘Talking bum’ stars in TV debut for Wype bottom brand
Hygiene brand Wype – an eco-friendly alternative to wet wipes whose founders turned down an offer on BBC’s Dragons Den…
Evergreen Garden Care plants integrated brief at VCCP
Evergreen Garden Care, the company behind products that boost flower growth, such Miracle-Gro and Tomorite, as well as those that…
Brands face threat of new wave of data breach payouts
The Court of Appeal has paved the way for a potential barrage of compensation claims for breaches of data protection…
WPP chief Cindy Rose faces double exit on day one
To lose one senior executive might be regarded as a misfortune; to lose two in a week looks more like…
Never mind ‘Christmas Creep’, here’s the ‘Magnificent 7’
With summer officially over, marketers need to stop bemoaning the onset of “Christmas Creep” and wake up to the fact…