Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
data strategy
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…
Aldi shops at Publicis Media for £646m global account
Aldi has consolidated its estimated £645.6m global media planning and buying account into Publicis Media following a competitive review launched…
Marketers urged to get in shape for new ‘data gold rush’
The UK’s new data protection laws give the green light for businesses to turbocharge marketing and customer engagement, but marketers…
DEI trailblazer Stebbings exits Rapp UK after 18 years
Rapp UK chief operating and inclusion officer Carolyn Stebbings has left the Omnicom agency after nearly 18 years and vowed…
Kantar hires Accenture chief as CEO Jansen steps down
Marketing data and analytics giant Kantar has appointed Accenture global chief Paul Zwillenberg as its new CEO, succeeding Chris Jansen,…
WPP crusade doubles down on ‘holy trinity of marketing’
WPP is continuing to ramp up its technology offering with a “first-of-a-kind collaboration” designed to reimagine how brands engage with…
Boots urges Brits to visit its pharmacies rather than GP
Boots is jumping on the UK Government’s drive to get Brits to think of their pharmacist first when they have…
Brave Bison signs fifth M&A deal with £12m MTM buy
Media, marketing and technology company Brave Bison is continuing its acquisition strategy by snapping up its fifth firm this year…
ITV jumps into bed with AMI to open up TV ad market
The Alliance of Media Independents, the initiative launched by the larger Alliance of Independent Agencies to represent and support media…