Evergreen Garden Care plants integrated brief at VCCP

Evergreen Garden Care, the company behind products that boost flower growth, such Miracle-Gro and Tomorite, as well as those that kill weeds, like Weedol and Roundup, is aiming to see its brands blossom by pursuing an integrated approach.

The move sees the company appoint VCCP as its agency of record following a competitive three-way pitch process managed by Booster Consulting, having already worked with its PR, influencer and social division Good Relations since 2024.

The win unites VCCP’s strategy and creative with VCCP Media, global content creation studio Girl&Bear and Good Relations who manage

VCCP will deliver integrated brand platforms designed to scale internationally across Evergreen’s portfolio, which also includes Levington, Patio Magic! and Clear.

Evergreen Garden Care marketing director UK and Ireland Karen Wilkinson said: “This partnership is a significant step for Evergreen. We wanted more than an agency roster – we wanted a team who could work together seamlessly to unlock the potential of our brands in the UK and globally.

“VCCP’s ‘One Roof Thinking’ and integrated model gives us exactly that, and their challenger mindset will help us bring fresh relevance to the category.”

VCCP managing director Roly Darby added: “We’re delighted to be partnering with Evergreen across such a strong portfolio of brands. We’re passionate about creating enduring brand platforms – and we’re uniquely placed to bring creativity, media, production, PR and social together as one global team.

“This win is a brilliant example of our ethos that ‘It only works if it all works’.”

The first campaign for Miracle-Gro will launch in Spring 2026, marking the debut of this new global partnership model. Further brand platforms will follow across the Evergreen portfolio, with work already underway to ensure they are built to flex and scale internationally.