John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a new team, is leaving the business in September.
Andreas Nicolaides’ initial role was as head of customer planning and channels; he was promoted in September 2024. His main focus was to maximise the impact of marketing budget across channels, including modernising and optimising marketing across online as well as stores to deepen relationships with customers.
He had previously been general manager of N Brown brand Simply Be, having held a number of group-wide roles at the former catalogue giant since joining in 2019, including group head of SEO, director of digital marketing and group marketing director.
Prior to that, Nicolaides was group digital transformation director at iProspect, and had also held senior digital roles at MBNA, MEC and Moneysupermarket.
In a post on LinkedIn, he said: “After an incredible two years at the John Lewis Partnership, I’ll be moving on in September.
“It’s been a real privilege to work with such talented, passionate people and to be part of a brand I love. I’ve learned a huge amount and I’m proud of everything we’ve achieved together. Exciting things ahead, more to come soon.”
His resignation comes just days after the group appointed its first chief digital and omnichannel officer, a role that will sit on the management board.
Dom McBrien, who joins in October, has over 20 years of digital transformation experience. Most recently he has been global president for direct-to-consumer sales for sport nutrition business Glanbia Performance Nutrition.
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