PDV 40m-strong platform offers marketers 'Everyone'

Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find and convert profitable customers, with early campaigns showing a 27% uplift in performance compared to campaign averages.

Dubbed “Everyone”, the GDPR and PECR compliant platform is the brainchild of data-driven marketing agency PDV, and offers full coverage of every UK household and over 40 million individuals.

Drawing on 25 years of expertise in understanding UK consumers, together with a commitment to compliant, permissioned marketing, PDV claims the platform empowers brands across multiple sectors to grow with confidence.

Combining rich first-party data with trusted third-party sources, layered with AI-driven modelling and behavioural insight developed with UK academics, the platform is claimed to deliver a 360° view of the consumer, helping brands to cut wasted spend, target more precisely, and drive stronger ROI.

In addition, PDV insists Everyone offers up to 400 lifestyle, behavioural and intent variables per record, with profiles that move beyond static demographics to uncover real consumer drivers.

Everyone can also flag up individual preferences across digital, social, TV, direct mail, email, and telemarketing and reveal open rates, click rates and responder data.

PDV managing director Nigel Goldthorpe said: “Marketers don’t just need data – they need clarity. ‘Everyone’ delivers that by combining the breadth of UK-wide coverage with the depth of first-party consumer insight, enhanced with AI and academic modelling.

“The outcome is better targeting, less waste, and more meaningful customer engagement. We’re proud to see it already outperforming the market by a significant margin.”

For more details, visit the PDV website>