Tails of the unexpected: PDV unveils pet owner cohorts
It seems the old idiom of a dog being man’s best friend needs a radical overhaul as these days nearly…
PDV
Get your kicks in 2026… with testing-led direct mail
Data-driven marketing has never had more capability than it does right now. We can target almost anyone, almost instantly, across…
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
PDV 40m-strong platform offers marketers ‘Everyone’
Brand owners are being offered a new “smart consumer data platform” which it is claimed can transform how marketers find…