‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
data strategy
Ford revs up pan-Euro drive for Ranger Plug-in Hybrid
Ford’s commercial vehicles division, Ford Pro, is kicking off a major pan-European marketing campaign to launch Europe’s first hybrid pickup,…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
Charities urged to sign up for joint legacy mail campaign
Charities are being offered the chance to sign up to a joint direct mail campaign, which allows up to six…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…
Chinese car giant steers new model into the UK market
Chinese car manufacturer Chery is eyeing a slice of the UK sector with the launch of a major ad campaign…
Asda shops for top analytics to boost personalisation
Asda is ratcheting up its use of artificial intelligence and machine learning technologies as the supermarket giant plots faster, more…