Subscriptions are easy; getting them right takes effort
Subscription-based models have long since moved beyond digital entertainment. Once synonymous with streaming services, they now extend into household goods,…
data strategy
Ogilvy in pole position as DMA reveals awards finalists
DMA Awards grand prix holder Ogilvy UK has once again emerged as the agency to beat at this year’s event,…
Major car brands sign up for ITV data-driven ad scheme
Leading car marques Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first to use ITV’s new addressable advertising…
Very Group hires Superdrug boss to head retail media
Very Media Group is strenthening its senior leadership team with the appointment of a new head of retail media as…
‘True loyalty’ declines as young embrace ‘trend loyalty’
The age of lifelong brand devotion appears to be over. For the first time, “true loyalty” has stalled in the…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
How to encourage shoppers to purchase your brand
Traditional economic theory assumes people make rational choices, but behavioural economics shows emotions and biases play a much stronger role….